Compare
Shoppex vs
SellAuth vs Komerza.
Feature by feature, from payments to resellers to AI. Compiled from public docs and pricing pages; tell us if something is out of date.
Pricing & Limits
How each platform charges, and which features are gated behind upgrades.
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| Pricing model | Free: 0 EUR · Growth: 20 EUR/mo or 200 EUR/yr · Business: 99 EUR/mo or 990 EUR/yr | Free + 9.99 USD/mo Business | Free + 19.99 USD/mo Premium |
| Platform fee | 0% on every plan | 0% | 0% |
| All features included on free tierWhether the free tier gates features behind a paid upgrade. | Partial · Paid plans add custom domains and Business features | Many features behind 9.99 USD/mo | Partial · Premium adds custom domain only |
| Product limit | 100 free · 1,000 Growth · Unlimited Business | 50 free / 200 paid | Unlimited |
| Variants per product | Unlimited | 10 free / 100 paid | Unlimited |
| Cart items | Unlimited | 3 free / 100 paid | Unlimited |
| Custom domain | Paid add-on · Growth plan | Paid add-on | Paid add-on |
Operating System for Sellers
The workflow surfaces digital sellers actually keep asking for — beyond gateway counts.
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| Storefront customizationTheme system for digital sellers (gaming keys, Discord boosts, software) with safer customization that catches CSS that would break Stripe. | Theme system + Style Center validator | Partial · Basic themes, limited checkout control | Partial · Premium themes, less validation |
| Seller analyticsVisits, referrers, conversion funnel, affiliate performance — built around community-driven traffic (Discord, TikTok, Telegram). | Visits · referrers · funnels · attribution | Partial · Basic order stats | Partial · Order-level analytics |
| Reseller workflows beyond DMsNative reseller portal with tracked links, signed embeds, stock ledger, payouts to their accounts. | Native reseller portal + signed embeds | Manual / DM-driven | |
| Discord-friendly, not Discord-dependentOn-site tickets with order context, role delivery on payment, roles revoked when subscriptions end. Business runs even when Discord gets messy. | Tickets + roles + subscription-aware revoke | Partial · Discord integrations, fewer guardrails | Partial · Discord integrations |
| Business operationsBranded invoices, customer history, chargeback evidence, reviews — connected per buyer. | Invoices · evidence · reviews · history | Partial · Invoices + reviews | Partial · Invoices |
Reseller & Affiliate
Onboarding third parties to resell your inventory or promote your products.
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| Affiliate program | Crypto payouts + store-credit conversion | Partial · Beta | |
| Reseller hub with wholesale laneA separate portal where invited resellers buy stock at wholesale pricing and resell it themselves. | Wholesale + affiliate + both modes | ||
| Per-reseller wholesale pricing | Per-product overrides + daily/monthly limits | ||
| Crypto-funded wholesale ordersResellers pay for wholesale stock with crypto invoices, not bank transfers. | |||
| Serial allocation & self-deliveryResellers fulfill orders from their own inventory pool. | |||
| Embed campaigns per resellerScript-tag drop-ins for external sites, scoped to products. |
AI & Automation
Native AI capabilities built into the platform.
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| In-dashboard merchant AI agentConversational assistant inside the merchant dashboard. | Aurora, on every page | ||
| AI storefront editorDescribe a change in plain English, review the diff, accept or reject. | Partial · Beta, gated rollout | Komerza AI, beta, token-limited | |
| Telegram sales agent for customersAI bot in Telegram that answers customer questions and sells products from a merchant-uploaded knowledge base. | |||
| MCP server for external LLMsEdit your themes from Claude Desktop, Cursor, or ChatGPT. Bring your own AI subscription, no per-token billing on the platform. | @shoppexio/mcp-theme-server |
Sales & Catalog
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| Product types | Serials, files, services, dynamic webhook, subscriptions, info cards | Standard, addons, groups, shipping zones | Standard + variants |
| License engine (HWID, IP, period-based) | Partial · Basic license keys | ||
| Native subscriptions | Trials + grace period | ||
| Coupons | Codes + automatic deals + bundle offers | + discount popup dialogs | |
| Built-in cart recoveryAbandoned cart emails with direct checkout links. | |||
| Replacement rules engineAuto-replace serials when HWID is blocked, validation fails, etc. | |||
| Pay-what-you-want | |||
| Volume discounts |
Payments
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| Card / bank PSPs | Stripe, PayPal, Mollie, Square, SumUp, Shopify, Authorize.net, Suby, Pandabase, Storrik, VenPayr, MoneyMotion | Stripe, PayPal, Adyen, Square, NMI, Revolut, Mollie, Lemon Squeezy, Authorize.net, SumUp, Skrill, Whop | Stripe, Square, NMI, Mollie, Authorize.net, SumUp, Shopify, Pandabase, PebblePay, MoneyMotion, Storrik |
| Crypto coin coverage | 15 coins + 11 stablecoin variants | 4 coins (BTC, ETH, LTC, SOL) | 17+ coins incl. XMR, ADA, USDT/USDC multi-chain |
| Crypto payment aggregatorsAggregators (NOWPayments, Cryptomus, OXAPay) give you one connection that routes across many coins, networks, and processors — without managing each separately. | NOWPayments, NOWPayments Whitelabel, Cryptomus, OXAPay | Native processing only, 4 coins | Partial · Aggregator status not publicly documented |
| PayPal Friends & Family | |||
| Cash App | |||
| Customer balance as payment method | FIFO credit lots with expiry | ||
| Custom manual payment methodsBank transfer, Zelle, wire, etc. | Unlimited | Paid add-on · Up to 10 |
Storefront & Themes
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| Production-ready themes | 9 themes | 3 free + 2 premium ($49.99 one-time) | 4 themes |
| Visual block-based builder | Live-preview iframe + click-to-edit inspector | ||
| In-dashboard code editorEdit theme source code from inside the dashboard. | Monaco | Browser IDE | |
| Custom pagesAbout, FAQ, landing pages built into the storefront. | Paid add-on | ||
| Speculation Rules prefetchBrowsers prefetch links on hover; navigation feels instant. Most platforms ship without this on storefronts. | |||
| Atomic asset-first deployLive traffic never sees HTML referencing assets that haven’t finished uploading. | |||
| Public NPM storefront SDKBuild a fully custom storefront on your own stack. | @shoppexio/storefront | Partial · Browser IDE supports React/Vue/Svelte/Solid |
Theme Updates & Maintenance
How the platform delivers theme improvements after you customize, without forcing you to rebuild from scratch.
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| Versioned theme releasesEach theme has a version with a changelog you can read before upgrading. | Per-theme semver + changelogs | Browser IDE: you own the code | |
| 3-way merge on theme upgradeWhen the framework ships a new version, your customizations are merged file-by-file using SHA checksums. You see clear conflict markers, never a forced overwrite. | |||
| Hotfix auto-applyBugfixes inside framework-only paths apply automatically; you never have to manually click "update" for security patches. | |||
| Pre-flight build validationEvery upgrade runs a real `bun install + build` in a sandbox before being applied. If it fails, the upgrade is blocked, not pushed broken. | |||
| Rollback with 30-day backupsEvery upgrade snapshots your theme to R2. One click restores the previous state. |
Embeds & Integrations
Sell from outside your storefront — checkout pop-ups embedded on third-party sites, Discord landings, Telegram, blog posts.
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| Embeddable checkout (script-tag)Drop a single <script> tag on any page; clicking a button opens a Shoppex checkout modal in an iframe. | |||
| Visual design variants for the embedPick how the modal looks against your brand without writing CSS. | 4 variants (current, clean-light, clean-dark, v2) | Single style with theme toggle | Light, Dark, Auto, Default theme modes |
| Group-picker embed (multi-product selection)A single embed that lets the buyer pick from a curated product group inside the modal. | Partial | Partial · Embed Checkout mode exists, scope unclear | |
| Reseller-tracked embeds with signed campaignsResellers get their own script snippet that attributes sales back to their account, with per-campaign analytics. | |||
| Programmatic API (window.Shoppex.open / equivalents)Trigger checkout from your own JavaScript with custom items, coupon, return URL, metadata. | Partial | Partial | |
| Multi-language embedEmbed displays in the buyer’s language automatically. | |||
| Public storefront SDK (NPM)Build a fully custom storefront using a published NPM client. | @shoppexio/storefront | Partial · Storefront JS client (browser) |
Customers & Support
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| Customer portal appA dedicated logged-in area for orders, subscriptions, downloads, tickets. | Magic-link login, BetterAuth | ||
| Customer wallet / store credit | FIFO credit lots with expiry | Customer Balance | |
| Reviews & ratings | + auto-feedback request emails + reward coupons | Auto 5-star after 7 days | Auto 5-star after 3 days |
| Support tickets | Priority + status workflow | ||
| OAuth login (Google, Facebook, GitHub, Apple) | |||
| 2FA + Cloudflare Turnstile | Partial | Partial |
Marketing & Channels
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| Email transactional templates | SES, Resend, SMTP, SendGrid | Paid add-on · Custom SMTP only on paid plan | |
| Email broadcast campaignsBulk newsletters and segmented email campaigns. | Paid add-on · Growth+: 1,000 sends/mo included, Business 50,000 | Paid add-on · Komerza paid add-on, not in free tier | |
| Telegram native integrationBot, broadcasts, segments, journeys, two-way inbox. | + AI sales agent | ||
| Discord native integration | Server install, sale notifications, scheduled announcements, auto-role | Auto-join + role | Auto-role |
| All-in-one Discord botDiscord bot that delivers products, posts notifications, manages roles, and handles support all from one install. | |||
| Trustpilot integration | |||
| Google Analytics |
Security & Anti-Fraud
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| Blacklist breadthHow many target types you can blacklist out of the box. | Email, IP, Country, Domain, ASN, ISP, Regex, Crypto-Address | Paid add-on · 50 free / 500 paid entries | 8 types: Email, Domain, IP, IP-Range, ASN, ISP, Country, City |
| VPN / proxy detection | Per-product toggle | Paid add-on | Global toggle |
| ASN-based blacklist | Paid add-on | ||
| Regex-based blacklistBlock by pattern matching on emails, IPs, user-agents. | Paid add-on | ||
| Per-product risk score0–100 max risk level per product, blocks above threshold. | |||
| Auto-block on chargebackAutomatically blacklist the customer when a chargeback is received. | Partial | + Discord auto-kick | |
| Dispute / chargeback management | Paid add-on | ||
| Audit trailServer-side activity log showing who did what when, scoped per actor type. | User / Assistant / Executive scoped | Partial | |
| Active session manager | Partial | ||
| 2FA + WebAuthn / security keys | Partial |
Developer API & Operations
How deep the platform goes for teams who want to build on top, integrate ERPs, automate ops, or ship custom apps.
| Feature | Shoppex | SellAuth | Komerza |
|---|---|---|---|
| Public REST endpointsHow many resources you can read/write programmatically. | 250+ endpoints across 22 resource groups | ~20 resource groups | ~75 endpoints across 12 categories |
| OAuth2 with scoped third-party appsRequired if you want others to build on your platform without sharing master keys. | Resource scopes + 6 dashboard presets | API key only | 39 scopes across 9 categories |
| Webhook events | 27+ events | 6 categories | Full CRUD; event count not public |
| Webhook delivery logs with retry-from-logInspect every delivery attempt and replay individual events. | Partial · 3 retries, 5s interval | ||
| Subscriptions APIProgrammatic access to recurring billing — pause, resume, change plan, refund. | |||
| License-key API (issue, validate, HWID-bind) | |||
| Theme control plane via APIRead theme source, diff, apply changes, publish, rollback — all programmatic. | 30+ endpoints | ||
| Reseller / B2B API | 23 endpoints | ||
| Telegram bot management API | 40+ endpoints | ||
| MCP server for AI agentsEdit themes from Claude Desktop, Cursor, ChatGPT — bring your own AI subscription. | @shoppexio/mcp-theme-server | ||
| Idempotency keys (inbound)Safe retries on mutating requests — Stripe-style. | Partial · Webhook delivery only | Partial | |
| Official SDKs | JS/TS, CLI, MCP | Partial · JS published; others "coming soon" | |
| Multi-shop per accountRun more than one storefront under a single login. | Themes shared across shops | ||
| Granular team roles | Owner, Admin, Manager, Support, Viewer + permission gates | 2 free / 10 paid | |
| Analytics dashboards | Live visitors + CSV export | ||
| Multi-country tax with VAT validation | Partial · Single rate per shop today | Tax rates by country | |
| Fulfillment test runnerComplete pending invoices as a test to verify delivery without a real payment. |
Your store could be
live tonight.
One signup. No reseller approval queue, no merchant-of-record sign-off, no theme rebuild.
Start for free