A side-by-side feature audit of the three leading platforms for digital sellers. Verified against each platform’s pricing page and live dashboard. We show what we have, what we don’t, and where each competitor wins.
Shoppex
0of 96
SellAuth
0of 96
Komerza
0of 96
Features marked “included” on each platform’s default tier.
Shoppex leads on0of 96 features.SellAuth leads on 0. Komerza leads on 0. 0 are tied.
On most platforms, your crypto balance sits in the company’s custody. If the platform is hacked, goes down, or freezes withdrawals, your money goes with it — and that has happened in this space. Shoppex is built the opposite way.
Non-custodial by design
Your wallet is generated and encrypted on your device. Shoppex stores only an encrypted blob and a public key — never your password, never your seed phrase. We cannot move, freeze, or lose your funds, because we never hold the keys to them. You do.
No platform in the money path
Shoppex is not a Merchant of Record. You connect your own Stripe, PayPal, and crypto — payouts settle directly to you, not into a platform balance you have to request back.
A team you can actually find
Registered company, real operators, public roadmap, and a changelog you can read. When something breaks, you know who is fixing it — not an anonymous handle.
Custodial convenience is fine until the day it isn’t. Self-custody means there is no such day.
Cost
What you actually pay
Excludes processor fees from Stripe, PayPal, and crypto providers—those apply on every platform equally.
EUR
010k20k30k40k50k
Shoppex
50EUR
2% on Standard · 0% on Business
SellAuth
0USD
Free tier; Business 9.99 USD/mo unlocks limits & features
Business is 199.99 EUR/mo with 0% platform fees. SellAuth and Komerza both start at 0, but their paid plans (9.99 USD and 19.99 USD respectively) unlock features that are already included on Shoppex.
Feature audit
Feature
Shoppex2% Standard · 0% Business
SellAuthFree + 9.99 USD/mo
KomerzaFree + 19.99 USD/mo
01
Pricing & Limits
How each platform charges, and which features are gated behind upgrades.
Pricing model
Standard: 2% fee · Business: 199.99 EUR/mo with 0% fees
Free + 9.99 USD/mo Business
Free + 19.99 USD/mo Premium
Platform fee
2% Standard · 0% Business
0%
0%
All features included on free tierWhether the free tier gates features behind a paid upgrade.
Many features behind 9.99 USD/mo
PartialPremium adds custom domain only
Product limit
Unlimited
50 free / 200 paid
Unlimited
Variants per product
Unlimited
10 free / 100 paid
Unlimited
Cart items
Unlimited
3 free / 100 paid
Unlimited
Custom domain
Included
Paid plan
Paid plan
02
Operating System for Sellers
The workflow surfaces digital sellers actually keep asking for — beyond gateway counts.
Storefront customizationTheme system for digital sellers (gaming keys, Discord boosts, software) with safer customization that catches CSS that would break Stripe.
Theme system + Style Center validator
PartialBasic themes, limited checkout control
PartialPremium themes, less validation
Seller analyticsVisits, referrers, conversion funnel, affiliate performance — built around community-driven traffic (Discord, TikTok, Telegram).
Visits · referrers · funnels · attribution
PartialBasic order stats
PartialOrder-level analytics
Reseller workflows beyond DMsNative reseller portal with tracked links, signed embeds, stock ledger, payouts to their accounts.
Native reseller portal + signed embeds
Manual / DM-driven
Discord-friendly, not Discord-dependentOn-site tickets with order context, role delivery on payment, refund-revoke flows. Business runs even when Discord gets messy.
Tickets + roles + refund-revoke
PartialDiscord integrations, fewer guardrails
PartialDiscord integrations
Business operationsBranded invoices, customer history, chargeback evidence, reviews — connected per buyer.
Invoices · evidence · reviews · history
PartialInvoices + reviews
PartialInvoices
03
Reseller & Affiliate
Onboarding third parties to resell your inventory or promote your products.
Affiliate program
Crypto payouts + store-credit conversion
PartialBeta
Reseller hub with wholesale laneA separate portal where invited resellers buy stock at wholesale pricing and resell it themselves.
Wholesale + affiliate + both modes
Per-reseller wholesale pricing
Per-product overrides + daily/monthly limits
Crypto-funded wholesale ordersResellers pay for wholesale stock with crypto invoices, not bank transfers.
Serial allocation & self-deliveryResellers fulfill orders from their own inventory pool.
Embed campaigns per resellerScript-tag drop-ins for external sites, scoped to products.
03
AI & Automation
Native AI capabilities built into the platform.
In-dashboard merchant AI agentConversational assistant inside the merchant dashboard.
Aurora, on every page
AI storefront editorDescribe a change in plain English, review the diff, accept or reject.
PartialBeta, gated rollout
Komerza AI, beta, token-limited
Telegram sales agent for customersAI bot in Telegram that answers customer questions and sells products from a merchant-uploaded knowledge base.
MCP server for external LLMsEdit your themes from Claude Desktop, Cursor, or ChatGPT. Bring your own AI subscription, no per-token billing on the platform.
@shoppexio/mcp-theme-server
04
Sales & Catalog
Product types
Serials, files, services, dynamic webhook, subscriptions, info cards
Standard, addons, groups, shipping zones
Standard + variants
License engine (HWID, IP, period-based)
PartialBasic license keys
Native subscriptions
Trials + grace period
Coupons
Codes + automatic deals + bundle offers
+ discount popup dialogs
Built-in cart recoveryAbandoned cart emails with direct checkout links.
Replacement rules engineAuto-replace serials when HWID is blocked, validation fails, etc.
Crypto payment aggregatorsAggregators (NOWPayments, Cryptomus, OXAPay) give you one connection that routes across many coins, networks, and processors — without managing each separately.
Custom manual payment methodsBank transfer, Zelle, wire, etc.
Unlimited
Paid planUp to 10
06
Storefront & Themes
Production-ready themes
9 themes
3 free + 2 premium ($49.99 one-time)
4 themes
Visual block-based builder
Live-preview iframe + click-to-edit inspector
In-dashboard code editorEdit theme source code from inside the dashboard.
Monaco
Browser IDE
Custom pagesAbout, FAQ, landing pages built into the storefront.
Paid plan
Speculation Rules prefetchBrowsers prefetch links on hover; navigation feels instant. Most platforms ship without this on storefronts.
Atomic asset-first deployLive traffic never sees HTML referencing assets that haven’t finished uploading.
Public NPM storefront SDKBuild a fully custom storefront on your own stack.
@shoppexio/storefront
PartialBrowser IDE supports React/Vue/Svelte/Solid
07
Theme Updates & Maintenance
How the platform delivers theme improvements after you customize, without forcing you to rebuild from scratch.
Versioned theme releasesEach theme has a version with a changelog you can read before upgrading.
Per-theme semver + changelogs
Browser IDE: you own the code
3-way merge on theme upgradeWhen the framework ships a new version, your customizations are merged file-by-file using SHA checksums. You see clear conflict markers, never a forced overwrite.
Hotfix auto-applyBugfixes inside framework-only paths apply automatically; you never have to manually click "update" for security patches.
Pre-flight build validationEvery upgrade runs a real `bun install + build` in a sandbox before being applied. If it fails, the upgrade is blocked, not pushed broken.
Rollback with 30-day backupsEvery upgrade snapshots your theme to R2. One click restores the previous state.
08
Embeds & Integrations
Sell from outside your storefront — checkout pop-ups embedded on third-party sites, Discord landings, Telegram, blog posts.
Embeddable checkout (script-tag)Drop a single <script> tag on any page; clicking a button opens a Shoppex checkout modal in an iframe.
Visual design variants for the embedPick how the modal looks against your brand without writing CSS.
4 variants (current, clean-light, clean-dark, v2)
Single style with theme toggle
Light, Dark, Auto, Default theme modes
Group-picker embed (multi-product selection)A single embed that lets the buyer pick from a curated product group inside the modal.
Partial
PartialEmbed Checkout mode exists, scope unclear
Reseller-tracked embeds with signed campaignsResellers get their own script snippet that attributes sales back to their account, with per-campaign analytics.
Programmatic API (window.Shoppex.open / equivalents)Trigger checkout from your own JavaScript with custom items, coupon, return URL, metadata.
Partial
Partial
Multi-language embedEmbed displays in the buyer’s language automatically.
Public storefront SDK (NPM)Build a fully custom storefront using a published NPM client.
@shoppexio/storefront
PartialStorefront JS client (browser)
09
Customers & Support
Customer portal appA dedicated logged-in area for orders, subscriptions, downloads, tickets.
Magic-link login, BetterAuth
Customer wallet / store credit
FIFO credit lots with expiry
Customer Balance
Reviews & ratings
+ auto-feedback request emails + reward coupons
Auto 5-star after 7 days
Auto 5-star after 3 days
Support tickets
Priority + status workflow
OAuth login (Google, Facebook, GitHub, Apple)
2FA + Cloudflare Turnstile
Partial
Partial
10
Marketing & Channels
Email transactional templates
SES, Resend, SMTP, SendGrid
Paid planCustom SMTP only on paid plan
Email broadcast campaignsBulk newsletters and segmented email campaigns.
Fulfillment test runnerComplete pending invoices as a test to verify delivery without a real payment.
Trade-offs
Where the alternatives win
Three places we don’t lead today, why we made that choice, and when a competitor is actually the right pick.
01
Komerza sells email broadcasts as a paid add-on. We don’t ship them at all.
Komerza’s email marketing—campaigns, recipients, domains, suppressions—is a paid upsell, not part of their free tier. Shoppex bets on Telegram instead, where digital-goods buyers actually live. If your customers expect newsletters in their inbox andyou’re willing to pay for it, Komerza covers that lane.
02
Komerza’s embed speaks the buyer’s language. Ours doesn’t.
Komerza’s checkout embed auto-detects the buyer’s browser locale and renders in their language. Shoppex ships English-only today on the embed. If your customers are spread across non-English markets, Komerza wins this one.
03
Komerza lets you bring your own framework. We curate React themes.
Komerza ships a browser IDE that supports React, Vue, Svelte, Solid, and others. If your priority is total framework freedom and you want to write a storefront from scratch, Komerza is more flexible. Shoppex ships nine production-grade React themes with a managed update pipeline—you trade some choice for staying patched.
04
SellAuth and Komerza both have a 0 USD free tier. Shoppex doesn’t.
If you’re testing an idea on near-zero revenue, the competitors are free. Business removes platform fees entirely at 199.99 EUR/mo. Above high volume, kicks in—you stop paying more, and most features behind their paid plans (9.99 USD SellAuth, 19.99 USD Komerza) are already included on Shoppex.
SellAuth has shipping zones for physical goods. Shoppex is built for license keys, files, services, dynamic delivery, and subscriptions. If your catalog is physical, SellAuth fits better.
We audited 96 features. Shoppex won most of them.
No plan tiers. No upgrades. No surprises. The features Komerza and SellAuth charge for, or don’t ship at all, are included on day one.